Designing for Gen Z is unlike designing for any other audience they’re digital natives with global taste, yet they’re still navigating early financial responsibility. Our early prototypes were full of vibrant colors and playful UI elements, but when we tested them, the feedback was eye-opening: teens found it too kiddish. They saw themselves as young adults and wanted a product that treated them with respect.

We pivoted quickly, evolving the design language into something refined yet expressive using bold typography, modern gradients, and confident tone while maintaining simplicity. From a UX standpoint, we introduced gamification wherever possible transaction rewards, streaks, progress milestones, and micro-interactions that made even simple actions feel rewarding.

At the same time, we ensured the experience stayed safe and transparent for parents. Parental controls, a notification center, and real-time visibility helped maintain trust. Designing this balance freedom for teens, control for parents was one of our toughest and most rewarding challenges.

We also gave the Scan & Pay feature a distinct Gen Z personality quick, social, and fun to use in public. And when Walrus launched its personalized Signature Cards, allowing teens to print their own signature on the card, we extended the same personalization spirit into the app experience letting users feel true ownership of their digital identity.